The Trump administration's 2017 travel ban against the seven Muslim-majority nations was a shocking event in many ways. Besides the widespread public outrage, the overwhelming response by the business leaders against the ban was commendable. It was not a singular instance when profit-making and shareholder's value-maximizing companies went out of their way to take a stand. Over the past two decades, there are several instances where the heads of the companies have strongly represented their stance on a political or social issue. However, the situation was drastically different if we look further into history. Traditionally, companies have seen themselves as profit-makers. Their sole purpose of existence has been to maximize value for their shareholders. If they spoke their minds, they risked alienating their customers having differing views and opinions and invited a negative impact on their topline and bottom-line. As such, businesses have conventionally tried to mai...